01
Find the opportunities
The exact questions to ask your own people to surface where work is slow, manual, or repeated, so you spot real workflows, not just interesting AI ideas.
FREE EXECUTIVE AI WEBINAR
Stop wasting money on AI pilots that never become real workflows
Most AI pilots start with a good demo. Then they stall, sit off to the side of how your team actually works, and quietly turn into one more thing nobody owns.
Join Manny Martinez and Jonathan Hostetler from 5K for a practical session on where to start with AI: how to choose projects that can become daily workflows, who should own the strategy so your team stops guessing, and how to move forward without overwhelming your staff with another software rollout.
June 18, 2026
12:30 PM - 1:30 PM ET
Live Virtual Webinar
Hosted by Manny Martinez
with Jonathan Hostetler
with Jonathan Hostetler
Registration Confirmed
You're In
Check your inbox — confirmation and session access details are on their way.
Date: June 18, 2026
Time: 12:30 PM - 1:30 PM ET
You will also receive the recording, AI Opportunities Map, and main webinar resources after the session.
What You'll Walk Away With
Your AI Opportunities Map: a clear, one-page picture of where AI actually pays off in your business, and which project to start with. Here's what goes into it:
02
Score what matters
Rate every idea the same way, so you compare them on what actually makes AI stick, not on which one sounded best in the room.
03
See what comes first
Plot every idea by impact and effort so your "start here" project is obvious, and you know what to plan, delay, or skip.
You can see where the business is slow. You can't get a straight answer on the fix.
Most executives don't have an AI idea problem. They have a "which one is actually worth doing, and what will it really cost" problem.
What you already know
- → Where work is slow, manual, or repeated
- → Which departments feel the most friction
- → Roughly how much an inefficiency is costing you
- → That AI should be helping here by now
What nobody can answer for you
- → Which AI project is actually practical to do first
- → What it will really cost to build and run
- → Who should own the AI strategy instead of everyone guessing
- → Whether it'll become a workflow or just another tool to manage
So you "just try something," and the pilot becomes another bill.
Your team agrees on where the problem is and what it's worth. Then the cost falls apart. Accounting says a chatbot fixes it for $5k. An engineer says it's a $30k build. Someone says it'll sound too much like a robot to use.
Nobody can price it or own it, so you guess. That's how you end up paying for AI pilots that never become real daily workflows.
What Good Looks Like
What a real AI evaluation has to show
A useful evaluation doesn't rank AI ideas by how exciting they sound. It shows which projects connect to a real workflow, who would own them, what's actually in the way, and whether your team can absorb them without drowning in another rollout.
01
Start with the workflow, not the tool
Is this a process your team already repeats every week, or just an interesting AI idea someone saw online?
02
Name the blockers before you spend
Messy data, disconnected tools, no clear owner, and a team that's already stretched will sink a pilot faster than the wrong model will.
03
Decide what comes first
Which project has enough impact and is feasible enough to become part of daily work, and who owns it the day after the demo?
What your AI Opportunities Map covers
It should show where AI can become real daily work, not just another promising pilot.
- Workflow fit and how often it happens
- Business impact
- A clear internal owner
- Data and system readiness
- Team adoption risk
- Implementation difficulty and cost
The Four Tests
The four tests every AI project has to pass
A good AI project should clear more than one bar. These four are where most pilots quietly fail.
Test 1
It's a real workflow
It connects to work your team already repeats, not a one-off idea that never becomes part of the day.
Test 2
Someone owns it
One accountable person owns the process and the decision, so it is not left to "everyone is guessing."
Test 3
Your team can absorb it
It fits how people already work instead of landing like another software rollout nobody asked for.
Test 4
It's worth more than it costs
The upside clearly beats the build cost, the run cost, and the team's attention, not just in theory.
Start Before You Spend
The first pass you can run yourself this week
Before you approve another AI experiment, you can do most of this on your own. We'll walk through the whole thing live, and you'll leave with the AI Opportunities Map to run it inside your business.
01 STEP 01
List where the work is slow
Go department by department: sales, support, quoting, operations, finance, marketing, and list what is manual, repeated, or expensive today.
02 STEP 02
Interview the right people
Use the Map's question list to ask the people closest to the work what slows them down, what systems are involved, and what would make them resist a change.
03 STEP 03
Score it and plot it
Score each opportunity for impact and effort, then plot it on the Map to see which project is your clear "start here."
Impact x Effort
Where each AI project lands on your Map
Two axes: how big the impact is, and how hard it is to build. Every idea falls into one of four zones.
You can score the impact axis yourself. The effort-and-cost axis is where most teams get stuck and guess wrong: one person says five grand, another says thirty. That's the part the webinar shows you how to think through, and the part 5K can help you pin down.
01
Start here
High impact, lower effort
02
Plan carefully
High impact, higher effort
03
Automate later
Lower impact, lower effort
04
Avoid for now
Lower impact, higher effort
Your Presenters
Who You'll Hear From
A straight conversation about where to start with AI, who should own it, and how to tell a real workflow from an expensive experiment.
Host & Moderator
Manny Martinez
Director of Strategic Partnerships
Manny hosts the session and runs the executive side of the conversation: why AI pilots stall, what leaders have to decide first, and how to turn the Map into a real next step instead of another thing on the list.
AI Implementation
Jonathan Hostetler
Director of AI Integration
Jonathan handles the build side: how to judge an AI project for workflow fit, data readiness, and real cost, so you can tell which pilots are practical before you pay for one.
Built For Decision-Makers
Who This Webinar Is Built For
This is for leaders who know AI should matter by now, but don't want to waste more time or budget on pilots that never become part of daily work.
A good fit if...
You've bought AI tools, watched your team experiment, or felt the pressure to move faster, but you still don't have a clear way to choose the first project, name an owner, or know what it'll really cost.
Invite the right people
Best experienced together
Best fit
CEOs and owners Presidents COOs CMOs VPs of Sales or Marketing VPs of Operations Ecommerce leaders Senior revenue or operations leaders
Best attended together. The CEO sets the direction, but the person who'll own the AI strategy should be in the room too.
Sets the direction
- CEO
- Owner
- President
Owns and runs it
- COO
- VP of Operations
- Whoever will own the AI strategy
Reserve Your Seat
Stop guessing which AI project should come next.
Join the webinar and get the AI Opportunities Map, so you can rank your own AI ideas by impact and effort and find the one most likely to become a real workflow.
Live webinar
Live attendees will receive the AI Opportunities Map, recording, and main resources after the session.
Live webinar details
Date June 18, 2026
Time 12:30-1:30 PM ET
Format Live virtual webinar
Registration Confirmed
You're In
Check your inbox — confirmation and session access details are on their way.
Date: June 18, 2026
Time: 12:30 PM - 1:30 PM ET
You will also receive the recording, AI Opportunities Map, and main webinar resources after the session.
Frequently Asked Questions
CEOs, owners, presidents, and senior leaders who are exploring AI but want a clearer way to choose practical projects before paying for another pilot. It's not a technical session.
No. We talk about AI from a business and workflow point of view. You don't need a technical background to follow it or to use the Map.
60 minutes. The first 50 are content and discussion, and the last 10 are live Q&A.
List where your business is slow, interview the right people with the question list, score each AI opportunity, and plot it on your AI Opportunities Map to find your "start here" project.
Access to the live webinar, the recording within 24 hours, and the AI Opportunities Map, with the interview questions and scoring built in, to run inside your own company.
No, and that's on purpose. The goal is to help you decide which workflows are worth solving first, so you don't buy tools before you understand the problem.
No. It's a working session on how to choose AI projects that become real workflows. If you want 5K to help price and prioritize your opportunities afterward, that's optional and separate.
Register anyway. We send the recording within 24 hours of the webinar, along with your AI Opportunities Map and the main resources. You'll get the most from the live Q&A, but the recording is yours either way.